Sunday, 1 July 2012

Microsoft Can Use Yammer`s 'Freemium' Model to Sell Office: Analyst


As Microsoft moves forward with its acquisition of enterprise social networking company Yammer, industry analysts are starting to identify opportunities for the upstart Yammer to help the software giant to make a faster transition to cloud computing...

Microsoft built its fortune by selling software licenses to computer makers, businesses and consumers. Yammer built its business into something worth paying $1.2 billion for by what’s called the “freemium” model... The freemium model is also the basis for Skype, the VoIP voice and videoconferencing business Microsoft acquired for $8.5 billion last year, noted analyst Park. Skype’s growth was viral, too, as individuals subscribed one at a time and were able to call other Skype subscribers for free.

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