Monday 30 April 2012

Xerox Throwing Cloud Computing Coming Out Party

Xerox for the past few years has steadily, and quietly, been building out its cloud offerings. Now officials from the venerable printer and copier company are ready to make some noise about it.
Xerox's traditional IaaS offering provides compute and storage capacity in a public, multi-tenant environment. The differentiating feature, according to Schilperoort, is the operating system models Xerox supports. In addition to Windows and Linux, it offers IBM AIX, Oracle Sun Solaris, HP-UX and IBM iSeries OS support. Through Xerox's ITO business, it also helps businesses deploy and manage on or off-premise private clouds.
Xerox also plays in the cloud market via the software-as-a-service (SaaS) model that enables customers to offload app support from their own data centers yet still provide access via a variety of devices. The company hosts software, including custom-built business process apps from SAP and others for HR, vertical industries and more. Xerox also offers cloud-based disaster recovery and mobile device management services.
A challenge for Xerox and others is that the cloud can cannibalize more traditional IT outsourcing services. Anderson says Xerox can win in the market if it keeps a customer-focused vision and realizes that customers are not moving to the cloud all at once. If Xerox can get in on the game early in an enterprise cloud life cycle, it can grab long-term customers, Anderson says.

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